PPKM DOES NOT REDUCE THE CREATIVITY OF THE BUSINESS WORLD

 The implementation of the emergency Community Activity Restriction (PPKM) has been in effect since July 3, and is still ongoing, but with the decline in the number of people exposed, the government has lowered the PPKM level for some regions. Under these conditions, micro, small and medium enterprises (MSMEs) are required to be innovative and creative. They are asked not to be silent and complain, but must be enthusiastic in running their business

PPKM aims to suppress the pace of development of Covid-19 which has hit various business sectors. For this reason, the existence of PPKM does not reduce the creativity of the community.

Intense PPKM does not reduce the creativity of the business world

The implementation of the emergency Community Activity Restriction (PPKM) has been in effect since July 3, and is still ongoing, but with the decline in the number of people exposed, the government has lowered the PPKM level for some regions. Under these conditions, micro, small and medium enterprises (MSMEs) are required to be innovative and creative. They are asked not to be silent and complain, but must be enthusiastic in running their business

PPKM aims to suppress the pace of development of Covid-19 which has hit various business sectors. For this reason, the existence of PPKM does not reduce the creativity of the community. Intan Aprillia Minten Kraft, a figure born in Gunung Kidul, has remained optimistic since the pandemic hit this country until it was declared a pandemic outbreak. Many companies reduce their productivity, not even a few are collapsing because they are unable to pay for labor and reduced market demand.

In the midst of PPKM, Intan remains optimistic about the development of a health drink business made from spices (herbal drinks). Intan's optimism for public acceptance of its processed products can be seen from the public's interest in herbal drinks in increasing immunity during a pandemic.

“I remain focused on developing health drinks for the people of Indonesia and abroad. The problem lies in the licensing of the business logo, which is currently being handled by the Indonesian Ministry of Law and Human Rights,” said Intan, an alumnus of the London School of Public Relations, Jakarta.

Currently Intan, who is also the Advisory Board for MIO Indonesia in Bali Province, is developing a health drink called Maicassiavera Tea (the Kayu Manis) by utilizing spices in the form of cinnamon and a water source behind her house that has been tested by BPOM to meet the needs of the community.

This Health Tea product is planned to be launched in the near future in Yogjakarta. He hopes that the presence of the Health Tea product will be able to accommodate the workforce to support the economic revival launched by the government.

Intan plans to donate her products during the launch of Kenderan Village, Gianyar which will be declared a tourist village. This figure born in Gunung Kidul has remained optimistic since the pandemic hit this country until it was declared a pandemic outbreak. Many companies reduce their productivity, not even a few are collapsing because they are unable to pay for labor and reduced market demand.

In the midst of PPKM, Intan remains optimistic about the development of a health drink business made from spices (herbal drinks). Intan's optimism for public acceptance of its processed products can be seen from the public's interest in herbal drinks in increasing immunity during a pandemic.

“I remain focused on developing health drinks for the people of Indonesia and abroad. The problem lies in the licensing of the business logo, which is currently being handled by the Indonesian Ministry of Law and Human Rights,” said Intan, an alumnus of the London School of Public Relations, Jakarta.

Currently Intan, who is also the Advisory Board for MIO Indonesia in Bali Province, is developing a health drink called Maicassiavera Tea (the Kayu Manis) by utilizing spices in the form of cinnamon and a water source behind her house that has been tested by BPOM to meet the needs of the community.

This Health Tea product is planned to be launched in the near future in Yogjakarta. He hopes that the presence of the Health Tea product will be able to accommodate the workforce to support the economic revival launched by the government.

Intan plans to donate her products at the launch of Kenderan Village, Gianyar which will be declared a tourist village.

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